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The Story

Father.
Operator.
Tenacious.

Anthony Marabella · Montreal

I built I AM TENACIOUS for people carrying real responsibility who are ready to take themselves seriously again — because I've had to do it twice myself.

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Montreal·Father of 3·Business owner·100 lbs — twice·Built for real life·Montreal·Father of 3·Business owner·100 lbs — twice·Built for real life·

My Story

I lost 100 lbs.
Gained it back.
Lost it again.

The first time, I thought discipline was enough. I white-knuckled my way down 100 pounds and believed I'd solved it. Then life happened — three kids under 3.5, a business that ate my hours, and an anxious mind that wouldn't quiet down. The weight came back.

The second time I lost it, I understood something I'd missed: the difference between a plan and a system. A plan assumes a perfect week. A system is built for the week you actually have.

That system became I AM TENACIOUS — coaching and nutrition for people who need something that survives real life.

Credentials

  • →Certified Personal Trainer (placeholder — confirm cert + year)
  • →Nutrition Coaching certification (placeholder — confirm body)
  • →10+ years training experience (placeholder — confirm)
  • →Two-time 100 lb body transformation
  • →Based in Montreal, QC

What I Believe

Four principles.
No exceptions.

01
Systems beat willpower
Motivation runs out by Tuesday. A system you can run on your worst day is the only thing that lasts.
02
Built around real life
Three kids, a business, no sleep. The plan has to survive that — or it isn't a plan, it's a fantasy.
03
Evidence over promises
No magic, no shortcuts. Just the work, structured properly, done consistently over time.
04
Standards over motivation
You don't rise to your goals. You fall to your standards. We raise the standard and hold it.

Take yourself
seriously again.

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